March 21, 2024

    Creating Instagram-Worthy Moments with Print and Signs

    You’re strolling down a quaint street, the sun setting in hues of orange and pink, when suddenly, you stumble upon a storefront adorned with vibrant signs and eye-catching prints.

    You whip out your phone, strike a pose, and snap a picture to share with the world. Welcome to the age of Instagram-worthy moments, where every corner becomes a potential backdrop for your feed.

    But what’s the secret behind those picture-perfect scenes? We can help you out. Let’s go through how to create Instagram-worthy moments with print and signs for your business.

    Eye-Catching Designs

    Experiment with unconventional shapes and sizes for your signs and print materials to make them stand out. For example, consider using die-cutting techniques to create custom shapes aligning with your brand’s identity.

    Incorporate custom lighting elements into your signs to make them visually striking, especially in dimly lit environments. LED lights, backlighting, or neon signs can create a captivating effect that enhances the overall aesthetic.

    Just make sure you choose a highly-rated print shop to help make your dreams a reality.

    Packaging Options

    Design packaging that reflects your company’s brand identity and values. Use your brand colors, logo, and messaging consistently across all packaging materials to create a cohesive and recognizable look.

    You should also design packaging specifically optimized for unboxing videos and photos. Consider using multiple layers, reveal mechanisms, or clever packaging details that create suspense and anticipation during the unboxing process.

    Appeal to environmentally-conscious consumers by using sustainable packaging materials and design elements.

    Highlight your eco-friendly practices on your packaging to resonate with socially responsible consumers and encourage them to share their positive experiences on Instagram.

    Floor Decals and Graphics

    Create optical illusions or 3D effects with your floor decals to make them stand out and encourage interaction. For example, you could design decals that give the illusion of depth or objects popping out of the floor.

    Ensure your floor decals are made from durable materials that can stand up to foot traffic and frequent cleaning. High-quality materials will not only promote longevity but also maintain the visual appeal of your decals over time.

    Talk to your design services provider about the print production process, and see what their thoughts are on creating long-lasting products.

    Window Graphics and Designs

    Don’t neglect your windows, either! Change up your window graphics regularly to reflect seasonal themes, holidays, or special events. This not only keeps your window displays fresh and interesting but also gives customers a reason to stop and take photos throughout the year.

    Showcase your products or services in your window graphics to attract customers and drive sales. Use high-quality images and clever displays to highlight your best-selling items or promote new offerings.

    Incorporate local landmarks, icons, or symbols into your window graphics to resonate with your community and attract local customers. This could include recognizable landmarks, historical figures, or cultural symbols that are meaningful to your target audience.

    Invest in Professional Printing for Instagram-Worthy Moments Today

    There are so many ways you can create Instagram-worthy moments for your business.

    Are you ready to invest in professional printing? Auctus is here for you. We provide top-notch value no matter the size of your job. Contact us today.

    March 21, 2024

    The Complete Guide to Large Format Printing

    Large format printing has the sheer power to transform the mundane into the visually stunning.

    Picture this: you’re strolling through a bustling street when suddenly, a vibrant, larger-than-life display captures your attention, stopping you dead in your tracks. This isn’t just any advertisement; it’s an example of large format printing in action. It showcases its ability to elevate a business message and make it bold, unforgettable, and impossible to ignore.

    If you aim to make a significant impact, diving into the expansive world of large-format printing is a must. Here’s everything you need to know to ensure your business message doesn’t just whisper to the crowd but shouts to the skies. Let’s begin!

    Why Go Big?

    In the realm of marketing, going big can truly make a difference. Large format printing ensures your message isn’t just seen; it’s experienced. It’s about being louder than the competition, capturing attention from a distance, and making a memorable impression.

    When you choose to go big, your message becomes a beacon, visible from afar, reaching more eyes and spreading your word wider and more effectively. This method bridges the gap between your brand and potential customers, amplifying your presence in a world where being noticed is half the battle.

    Choosing a Print Shop

    The journey to impactful large format printing begins with selecting the right commercial print shop. The idea is that you’re choosing a partner to bring your vision to life.

    Opt for a Minneapolis print shop known for its expertise and willingness to provide a tailored service through consultation. A good print shop will work closely with you, understanding your needs and offering solutions that align with your goals. They transform your ideas into visually striking displays that capture attention and communicate your message effectively.

    In essence, the right print shop is your ally in creating prints that not only stand out but also stand for quality.

    Marketing Magic

    Embracing large format printing opens up a world of marketing opportunities. This powerful tool places your brand squarely in the public eye, making it unmissable in the landscape of potential customers’ daily lives.

    From towering banners at bustling trade shows to impactful posters in busy urban spaces, large format printing ensures your presence is felt everywhere. It’s a strategy that amplifies your message, weaving your brand into the visual fabric of everyday experiences.

    Your marketing efforts become not just seen, but a memorable part of the viewer’s environment. You’ll create connections that drive engagement and interest.

    Custom Printing Solutions

    Customization is the heart of effective large format printing. It’s about crafting a message that fits your brand like a glove.

    Custom printing allows for a perfect alignment with your vision, whether it’s through:

    • Specific shades
    • Materials
    • Dimensions

    This bespoke approach ensures your marketing materials speak directly and powerfully to your target audience. Your chosen print shop should offer the flexibility to adapt and innovate, providing personalized solutions that elevate your message above the standard fare. Custom printing is your canvas for creativity, allowing you to paint your brand in the best light and connect with customers on a deeper level.

    Dive Into Print Techniques

    Navigating the variety of print techniques available can significantly enhance your project’s impact. Each technique offers unique benefits, making it essential to discuss the best fit for your needs with your print shop.

    Your project could call for the crisp, vibrant finishes of digital printing or the classic touch of screen printing. Whatever the case, understanding these options can transform the final outcome.

    Your print shop can guide you through these choices, ensuring your materials not only look exceptional but also resonate with your intended audience. This knowledge allows you to leverage specific techniques to achieve results that truly stand out.

    The Perks of Large Format Printing

    The advantages of large format printing are clear and compelling. Visibility, impact, and versatility are at the forefront, making your message impossible to overlook.

    Large prints command attention in any setting, whether displayed indoors or out. This makes them a versatile tool in any marketer’s arsenal.

    Moreover, their durability ensures your message continues to engage viewers over time. They’ll offer prolonged exposure and increased brand recognition.

    This combination of benefits makes large format printing an unbeatable choice for businesses looking to make a significant impact in their target market.

    Banner and Poster Printing

    Banner and poster printing are the cornerstones of large format printing, offering unmatched versatility and effectiveness in marketing. These formats are ideal for catching the eye of passersby, whether at:

    • Busy events
    • Along streets
    • Public spaces

    They’re not just practical. They’re powerful tools for broadcasting your message widely. Banners and posters can be customized to fit any marketing strategy, making them essential for promotions, announcements, or simply elevating your brand’s visibility.

    With the right design and placement, these large format prints can become pivotal in drawing attention and driving interest toward your business.

    The Right Printer Makes a Difference

    The quality of your large format prints hinges on the capabilities of the large format printer used. High-quality printers produce images that are not only vibrant and eye-catching but also enduring.

    It’s vital to ensure your chosen print shop is equipped with state-of-the-art printing technology. This investment in quality pays dividends by creating prints that captivate and communicate effectively. The idea is that your message resonates with viewers well.

    High-caliber equipment is essential for achieving the kind of impact that stops people in their tracks and makes your marketing materials memorable and your business stand out.

    Embrace the Impact of Large Format Prints

    Embracing large format printing offers your business the visibility and impact essential in today’s market. It’s a powerful way to make your message stand out, ensuring it’s seen and remembered. Consider large format for your next marketing move and watch your brand’s presence grow.

    Looking for unmatched value in print and promotional solutions? Auctus Graphics is your go-to partner! We combine decades of experience in brand activation, custom fabrication, graphic design, and digital print production to bring your big, bold ideas to life.

    Don’t waste time comparing. Let us offer you the best price and a seamless one-stop solution for all your printing needs, from concept to delivery. Check out our Sign & Print Services right here.

    March 21, 2024

    6 Unique Gift Box Ideas For Your Customers

    A 2022 survey found that almost three-quarters of clients preferred brands that made the effort to understand them and personalize their experiences. You can do this in any number of ways.

    You could seek the help of printing services or give gift boxes to your best customers, or even both.

    If you do opt for gift boxes, how should you handle it? Read on as we explore some ideas and personal touches you can add to them.

    1. Cocktail Kit

    Buying someone a drink is a sign that you appreciate someone’s company. Even bartenders do it. It’s called a buy back, and it’s a way to keep customers around and make them want to keep visiting.

    You can do the same for your customers. Giving them a client gift box with cocktail ingredients and a personalized message will let them know that you appreciate them.

    2. Coffee Set

    For many of us, our drink of choice is coffee. A simple bag of coffee beans can save people time and money, and it shows you care.

    A coffee gift set lets you personally connect with customers. Perhaps the set comes with a customized mug, made by a printing company. We can make them and tell you about print production.

    3. Clothing

    Perhaps, you’d prefer to give your customers a gift they can’t drink. If that’s the case, clothes are a good bet.

    They’re also excellent marketing materials that show off your design skills. Sometimes, it’s better to use t-shirts than flyers.

    Clothing often does more to send a message because it lasts much longer. Between printing services and the clothing itself, this will cost more than other gift sets, but it should pay off.

    4. Spa Essentials

    We all need a place to relax now and then. A spa gift set will give one to your customers.

    Spa kits pamper the whole body but mostly focus on the skin. Skin is the largest organ in our body and makes up at least one-tenth of our body weight.

    Let your favorite customers pamper themselves and show them you care about their health and comfort.

    5. Scented Candles

    Wouldn’t the world be better if it smelled a little nicer? You can help make that happen by sending your customers scented candles. Commercial printing and custom publishing can help you create labels to give them a sentimental touch.

    6. Make Your Own

    Who says you have to buy somebody else’s items to make a gift box? With a little help from a print shop, you can send out your own stuff, complete with logos and a personal message to your customers.

    You could send your clients catalogs listing your products. This also works as a welcome package for new employees. Give them a brochure or business cards, and some office goods or apparel.

    Gift Boxes, Printing Services, and Showing Your Customers You Care

    Printing services and gift boxes show customer appreciation. We’ve discussed a few ideas for gift boxes here, but that’s only one way a printing service can help your business.

    You can learn more by reading our blog. If you need printing services, we at Auctus Graphics can help.

    We offer excellent products with less overhead, so you get what you need at a better price. Learn more about some of the design options we offer before you buy.

    March 21, 2024

    Create a Brand Experience at Your Events

    Events, like conferences and trade shows, are a great way to establish your brand among an entirely new group of consumers.

    Around 13,000 trade shows happen every year in the US, featuring countless small businesses looking to stand out and network. If you want to stand out amongst the competition, you need to create a brand experience for the people there.

    In today’s post, we’ll give you some tips for creating a visual spectacle that trade show attendees won’t soon forget. Keep reading and you’ll be the talk of the town at your next big event.

    Develop Your Brand Design
    At every event where you’re one of dozens or even hundreds of brands, you need to make a quick impact. The best way to do that is to have strong visual branding so you catch people’s eyes as they’re making their way through the event.

    Work on your logo design and branding materials leading up to the event. Use the event as an excuse to come up with a new design that refreshes your brand. Think about incorporating new colors, a new slogan, or even an entirely new logo for your business.

    Create Marketing Materials
    Once your new look is ready, hire professional printing services from a local commercial printing company and start making your marketing materials. These types of events are perfect for handing out swag, so don’t be afraid to slap your new design on everything from t-shirts to water bottles.

    You’ll also need to think about large-format print production to create banners and stands for your booth. The more you invest in your booth’s look and feel, the better the brand experience will be for all who come through to see it.

    A great print production shop will be able to handle all of your marketing materials under one roof. At Auctus Graphics, we specialize in everything from signage and exhibit design to apparel and gifts. Our designers can work with you to understand your brand and come up with marketing materials that make sense.

    Get Your Pitch Ready
    A great brand experience isn’t just visual. The visual side of things is the best way to grab people’s attention, but if you’re going to convert passersby into potential customers, you need to make sure those working at your booth know how to keep people entertained.

    Work on your sales pitch and make sure it’s in line with your branding. If you can create a cohesive message that hits home, you’ll turn a lot of heads at any corporate event.

    Boost the Brand Experience at Your Next Event
    With the right look and sound, you can be a hit at your next commercial event. It’s all about brand experience, so take the time to develop your design and sales pitch to grab new customers as they pass by your booth.

    At Auctus Graphics, we’re well-equipped to help small businesses with their event exhibits and marketing materials. Contact us today to learn more about our company and what we can do to improve your approach to branding.

    March 21, 2024

    Crafting Signage That Speaks Volumes: A Guide to Effective Design

    Have you ever walked past a business and been captivated by its signage? You may have also experienced the frustration of trying to locate a store with unclear signage.

    Signage plays a pivotal role in attracting customers and conveying your brand message. It enhances the overall customer experience, builds brand recognition, and differentiates you from the competition. Improper signage can negatively affect your business more than you think.

    Are you curious to unlock the secrets of impactful signage? Keep reading to discover how the right effective design strategy can elevate your business.

    Include Your Company Logo

    When creating an effective design for your signage, you should always include your company logo. This is crucial for brand recognition and visibility.

    A well-designed and prominently displayed logo helps create a strong visual identity for your business. This makes it easier for customers to identify and remember your brand. This enhances brand recall and builds trust and credibility.

    Potential customers may struggle to remember or distinguish your brand from competitors without a prominently displayed logo.

    Keep to Your Style Guide

    A commercial style guide is a set of standards every company should have. It defines the writing, formatting, and design for all documents, media, and marketing materials. This ensures consistency across all materials, which can improve brand recognition.

    This includes the font, size, color, and style of the text, as well as the images and graphics used. Your business can do a few things to ensure its large format signage is visible and readable from a distance.

    First, you should use large fonts that are easy to read. Second, you should use contrasting colors that make the text stand out from the background. Third, you should place your signage in areas where it is likely to be seen by passersby.

    Hire a Printing and Design Company

    Finally, work with a printing and design company to achieve the best possible results. A quality printing company will have the knowledge and experience to create compelling signage that meets your needs and budget. They can help you design an eye-catching and informative sign and use high-quality materials.

    Furthermore, a printing company can help you install your signage. This can be a crucial step, as you want to ensure your sign is correctly displayed and visible to potential customers.

    Working with a printing company can save you time and stress. They will take care of all the details and production for you, allowing you to focus on other aspects of your business.

    • Pro Tip: A professional company can also help with designs for your company brochure, flyer, and catalog

    Experience the Difference Effective Design Makes

    When creating signage, it is essential to include your company logo, keep to your style guide, and hire a printing and design company. By working with a printing and design company, you can be sure you get the best possible signage for your business.

    Are you looking to bring your brand’s vision to life with effective design strategies? Auctus Graphics offers comprehensive services, including brand activation, custom fabrication, graphic design, and digital print production.

    Don’t waste time shopping around for quality offset printing and promotional solutions. Contact us today, and let us bring your big, bold ideas to life!

    March 21, 2024

    Print Perfect: 5 Common Printing Mistakes to Steer Clear Of

    Many people consider print marketing a thing of the past in today’s digital age, but that’s not the case. Around 56% trust print marketing more than other types of marketing initiatives. Printed materials give your business credibility, as customers can hold a tangible product in their hands.

    You might be tempted to undertake the design and printing of your upcoming marketing materials. Read on to learn the top five common printing mistakes you should try to avoid. Partnering with a professional printing services company is key to preventing these errors from occurring before you hit the print button.

    1. Using a Blurry Image

    Whatever images you use should be high-resolution enough so they come out clear when printed. Low-resolution images will have the following issues:

    • Less accurate colors
    • Blurriness
    • Poor overall quality

    Images should be around 300 pixels per inch when printed. You can right-click on the image to view its info and properties.

    2. Too Large or Small Text Size

    It can be challenging to find the right size font for your graphics. Text that’s too small can be hard to read. Too large of text can look unprofessional and overwhelm your design.

    The font size you choose depends on what you’re having printed. Here are some guidelines to follow:

    • Handheld Items: 10 to 14 points
    • Headlines: 18 to 28 points
    • Subheadings: 14 to 28 points

    You want to arrange your text so it’s easy to scan and read.

    3. Forgetting About Your Print Guides

    A print guide is included in most design files. This guide includes things such as the following:

    • Safety areas
    • Trim
    • Bleed
    • Fold

    Print guides are intended to make it easy to design your project because you’ll see where it needs to be folded and cut. It’s important to remove your print guides before you have the file printed.

    4. Forgetting About Bleed

    Bleed refers to the part of your design that goes past the spot where the paper will get trimmed. This is important to keep in mind if you want your printed design to go to the edge of the page without any white space around it. If so, your design needs a bleed.

    The standard size for bleed is 0.125″ around the edges of a design. You need to ensure your design has a bleed so you avoid cut-off text or white space. The zone inside of the bleed is referred to as the safety zone.

    5. Grammatical Errors and Typos

    You can never proofread a project too many times. Don’t cut corners on this point, even if you don’t have a lot of text on the page. Some ways you can check your file include:

    • Using spell-check tools
    • Having others review the file
    • Hiring a professional to review the document

    Partner With an Experienced Printing Services Company

    Finding a printing services company you can trust with your corporate print and digital designs is important. You want the agency to capture your vision while ensuring exceptional final results.

    The printing experts at Auctus Graphics are here to assist with your commercial print solutions. We’re a one-stop shop for designing, production, and logistics when it comes to custom-printed graphics. Explore our signage and print services page, and schedule a consultation for offset printing for large format designs.

    March 21, 2024

    Brand Identity: A Guide to Choosing and Using Brand Colors

    Increasing your brand awareness is vital to capturing the attention of your audience. Your company’s branding can enable you to create an identity for your business to help people recognize you right away. The color scheme of your logo and graphics can improve your brand recognition by 80%.

    Colors can convey important information about your business right away. Keep reading to learn how to choose and utilize the right colors for your organization when creating your brand.

    What Are Brand Colors?

    Brand colors are a palette consisting of five to ten colors. These colors represent a commercial company. These colors can be used in the following places:

    • Website color scheme
    • Logo
    • Business card design
    • Digital graphics
    • Brochure
    • Flyer
    • Catalog
    • Social media channels
    • Marketing print materials

    Businesses that have brick-and-mortar locations can also incorporate these colors into various aspects, including staff uniforms and packaging.

    Establish Your Business Brand

    The colors you select should reflect your brand identity. Your color palette should align with the items below:

    • Storytelling
    • Messaging
    • Values

    One of our top branding strategies is to create a list of adjectives that describe your business’s personality and character. Evaluate how you want your business to stand apart from your competition and be perceived.

    Research Color Meanings

    You might not consider researching the meanings of colors to be part of growing your business, but it’s important. People associate different things with colors, such as the following:

    • Red: Passion, love, and fire
    • Orange: Energetic and vibrant
    • Yellow: Happiness and courage
    • Green: Growth and new beginnings
    • Blue: Calmness and sadness
    • Purple: Royalty and creativity
    • Black: Formality, mystery, and elegance
    • White: Virtue and cleanliness

    You’ll want to consider what various color pairings convey as well. Certain color trends are associated with specific industries.

    For example, businesses in the food industry often choose warm colors. Colors on that side of the color wheel tend to evoke the appetite.

    Pick a Primary Color

    Your business needs to have a single core color that your brand is built around. Consider the blue that people associate with Tiffany & Co.®, the jewelry brand. That particular hue goes hand in hand with the company.

    Choose one color that embodies your company based on the color meanings we discussed. You can look at different tints and shades of that color to find the right one.

    Explore Secondary Colors

    Select two to four secondary colors that go with your primary one. These colors should complement your primary color.

    You’ll also want to select neutral colors that can go along with your bright shades. These colors will be in the background of most of your assets.

    Follow Our Tips for Choosing Colors for Your Business’s Brand

    Your business must have consistent branding across your digital channels and in any printing you have done. Improve your brand recognition and increase your customer base by picking the right colors to include in your branding.

    If you’re looking for a print services company that can help you with your print production needs, look no further than Auctus Graphics. We can assist you with a wide range of projects, including offset printing for large format jobs. Head over to our services and logistics page to learn more about our services and reach out to us to request a design consultation.

    August 7, 2023

    Vehicle Wraps – What You Need to Know

    Research shows that even a simple vehicle wrap can create up to 600 impressions per mile as it passes by people on the road. This is a huge number over a journey and an important reason why vehicle wrapping is becoming popular in the print shop industry.

    So, what should you do to pick up a vehicle vinyl wrap for your own needs?

    Below, we expand on how the vehicle wrapping print process occurs, from concept to a product in your hands. Read on to learn more about how we might be the print production experts you need.

    What Are Vehicle Wraps?

    Commercial vehicle wraps are a form of mobile marketing and can turn any vehicle in a fleet into a giant billboard for you. They are custom graphics that you apply to the surface of a vehicle for anyone who might see them.

    Your street team can even use these as a part of experiential marketing to create memorable experiences for customers. With a unique marketing concept, you can send a branded vehicle on a mobile tour of an area you wish to target. You can then get people to interact with your brand through whatever you put on the vehicle, whether it is a simple QR code or something more complex.

    Step By Step: The Vehicle Wrap Design Process

    The first thing you need to do is have a meeting with the vehicle wrap printing company. This way, they can run you through what they need to produce the perfect vinyl wrap for vehicles you own. They will also discuss the vehicle wrap cost you can expect to pay so you can set aside a budget for such marketing.

    Provide Vehicle Measurements

    Commercial vehicle wraps will need to have the perfect size so they match the vehicles you have. Measure the space you want to put the vehicle vinyl wraps on. If the wrap covers a significant area, a printer will discuss large-format printing and what that entails.

    Develop a Concept With a Graphic Designer

    You can work with a print shop to develop a vehicle wrap design that matches your brand. You can either design the custom vehicle wraps with your internal team or work with the print shop’s artists to get something from them. This may demand multiple iterations to get it right, so be patient during this process.

    Print the Wrap

    The printer will often print off a small version of the wrap

    for you to test and see if it matches your needs. At this stage, you can ask for small changes, but after, the printing will be final. You can then apply the wrap as you need it.

    Get the Perfect Vehicle Wrap

    The above advice should give you firm expectations of what producing a vehicle wrap entails. The only thing you need now is a dedicated print shop.

    We have a wide range of expertise in printing many different types of products for consumers, including vinyl vehicle wraps. Get in contact today to talk to us about your needs and how we can match them.

    August 7, 2023

    Print Production 101: What You Need to Know About the Process

    Over the past few years, finding a print shop to design to produce something for your business has become harder. Even Ikea stopped printing catalogs as people didn’t want to interact with communal books anymore. So, if you want to hire a print production company to put together something for you, what does that look like in the 2020s?

    This article will run you through the basics of what printing something for you or your company entails. By the end, you will learn how to get your graphics onto any surface, no matter whether that is marketing signage, vehicle wraps, or something else.

    What Is the Role of a Professional Printer?

    A professional service can offer the fast printing of any item you might want to use, whether it be for personal or business reasons. Some work in the realm of an organization’s print collateral, creating fliers or newspapers, though this is not the limit of what they can offer. Many others can also produce large-format printing such as billboards and banners.

    Many printers also have on-staff designers who can also work with you if you do not have something to print yet. By working with them, you can hammer out an idea of what you wish to make before they run it through the printing process.

    Initial Consultation and Exploring Options

    Printing processes begin with a first meeting in which you can explain your needs to the print shop. You can run through what you need, when you need it, and what your budget is. With this information, they can give you a realistic idea of what they can do for you.

    They can also ask if you would prefer to use a screen printing process, which is a task done by hand, or a digital printing process, involving a computer. These produce different results with quality that matches the price of each style.

    Some printers might also have a vehicle wrap printer. This will enable them to produce decals for vehicles that contain your branding or other imagery. Vehicle wrap printing allows for the smooth creation of prints for any type of vehicle, so talk to the printer about your options.

    Providing a Concept or Final Printable

    You will need to ensure the print shop has a design before they can start the print process. You can either provide them with one yourself or can often hire them to do this task for you.

    Concept Design

    The printer can create a design based on your needs. During your initial meeting, you can discuss your target audience, what you will print on, and what your branding should look like. They can then provide drafts and pivot toward what you need, although may often limit the number of drafts.

    Final Printable

    If you provide the digital files for them to print, they will have to check the file is compatible with their printers. They will also ensure it matches the expected parameters of what you want to print, so there are no surprises.

    Test Batch and Quality Control

    The printer will produce a small sample of their work so that you can confirm the product matches your expectations. At this stage, small changes can still occur, though you should be careful not to stray too far from your original concept.

    Delivery or Pickup

    You can either pick up any printing from the print shop, or you could ask for a delivery. In the case of larger batches, understand that they are not likely to hold them in the store, and you may be forced to accept delivery.

    Get a Head Start in Print Production

    With a better understanding of print production, you can now start planning. Creating printed promotional products to boost your business is within your grasp. Still, if you have further questions, we are happy to help.

    We’re veterans in printing processes and can guide you from the faintest glimmer of a concept to a fully-formed print in your hands. Send us a message today and find out what we can do for you.

    August 7, 2023

    Finding a Print Shop to Design Your Graphics

    Around 50% of small-to-medium businesses rate graphic design as one of the most important factors in their success. The ability to create custom graphics that match a brand is a key skill that can elevate your marketing beyond what it would otherwise achieve.

    So, if you are looking to produce marketing collateral to use at your next event, how do you find a print shop to design what you need? Below, we expand on the design capabilities of a high-quality printing company. By the end, you should understand why we are one of the best printing company options for you to promote yourself in the wider world.

    What to Look For In a Graphic Design Service

    When looking for a specific service, even one in a print production company, you should first take a look at their portfolio. Check that they can handle diverse jobs to see if their design solutions match a wide range of different needs. If they have a wide set of expertise and experience, they are likely to understand what you will want and match your brand’s style.

    Ask about their quality control process too. Check to see if they will send you early samples and how much you can pivot from an initial concept. Make sure there is an understanding of if more changes will cost extra or if there is a reasonable expectation of small iterations.

    Of course, you also want to check their reviews to see if they are good value and have a fast turnaround time and what their design capabilities are. This ensures that you can engage with the printing company to get your marketing material quicker.

    Benefits of Partnering With a Print Shop

    Partnering with a print shop instead of using an in-house design team can mean that you are free to try out more unique concepts. They are likely to have a fresh perspective on your needs and can give you new ideas an internal group would not have thought of.

    By working with a print shop, you also ensure the whole process is a one-stop shop. The designer will always make something that matches the printer’s requirements in terms of files, sizes, and formats.

    Exploring Graphic Design Ideas

    Working with a print shop might require you to take several unique steps in fleshing out your expectations. When approaching someone who will be designing graphics for you, go in with clear information on what you do and do not want. You can then run through concepts such as:

    • Brand identity
    • Typography options
    • Mood boards
    • Color palettes
    • Photos

    In changing each of these, a piece of marketing can present you in a different light. So, make sure you document a clear concept of what your brand is to pass over when you engage.

    Custom Graphics to Suit Your Brand

    The above advice should give you everything you need to create custom graphics that match your brand’s unique style. Still, you could skip the steps where you search for a print shop by working with us on your next project.

    We can talk to you about your company’s USP and branding to produce a printing solution that matches even the most one-of-a-kind demands.