Create a Brand Experience at Your Events
Events, like conferences and trade shows, are a great way to establish your brand among an entirely new group of consumers.
Around 13,000 trade shows happen every year in the US, featuring countless small businesses looking to stand out and network. If you want to stand out amongst the competition, you need to create a brand experience for the people there.
In today’s post, we’ll give you some tips for creating a visual spectacle that trade show attendees won’t soon forget. Keep reading and you’ll be the talk of the town at your next big event.
Develop Your Brand Design
At every event where you’re one of dozens or even hundreds of brands, you need to make a quick impact. The best way to do that is to have strong visual branding so you catch people’s eyes as they’re making their way through the event.
Work on your logo design and branding materials leading up to the event. Use the event as an excuse to come up with a new design that refreshes your brand. Think about incorporating new colors, a new slogan, or even an entirely new logo for your business.
Create Marketing Materials
Once your new look is ready, hire professional printing services from a local commercial printing company and start making your marketing materials. These types of events are perfect for handing out swag, so don’t be afraid to slap your new design on everything from t-shirts to water bottles.
You’ll also need to think about large-format print production to create banners and stands for your booth. The more you invest in your booth’s look and feel, the better the brand experience will be for all who come through to see it.
A great print production shop will be able to handle all of your marketing materials under one roof. At Auctus Graphics, we specialize in everything from signage and exhibit design to apparel and gifts. Our designers can work with you to understand your brand and come up with marketing materials that make sense.
Get Your Pitch Ready
A great brand experience isn’t just visual. The visual side of things is the best way to grab people’s attention, but if you’re going to convert passersby into potential customers, you need to make sure those working at your booth know how to keep people entertained.
Work on your sales pitch and make sure it’s in line with your branding. If you can create a cohesive message that hits home, you’ll turn a lot of heads at any corporate event.
Boost the Brand Experience at Your Next Event
With the right look and sound, you can be a hit at your next commercial event. It’s all about brand experience, so take the time to develop your design and sales pitch to grab new customers as they pass by your booth.
At Auctus Graphics, we’re well-equipped to help small businesses with their event exhibits and marketing materials. Contact us today to learn more about our company and what we can do to improve your approach to branding.